Pulling Power
Whether you're talking about acquisition or retention, here's why you should never underestimate direct mail for donor engagement.
“This is one of those events that people wait for and look forward to,” Genovese says. “For myself, I’m thinking throughout the year of a good photo. I have three Chihuahuas that I always put on the tree, and I’m thinking of which would be a nice picture all year.”
Another key, Bruce says, is the campaign’s broad appeal.
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