Pulling Power

“… The success with everything you do has got to do with communication. If those lines of communication aren’t open, you have to find the time because you can only bolster each other, help each other. If you don’t, you’re going to wind up creating more work anyway,” she adds.

Given the continued success and the fact that MSPCA-Angell sees a large portion of the same donors year after year participate in the campaign, this direct-mail control — and multichannel campaign — will continue to be a staple for the animal-welfare organization.