Pulling Power
Whether you're talking about acquisition or retention, here's why you should never underestimate direct mail for donor engagement.
Acquisition:League of Women Voters National Opinion Survey
To acquire news donors through the mail, you have to develop the most aesthetically pleasing package you can possibly afford, right? Wrong.
Just ask the League of Women Voters, whose current direct-mail acquisition control utilizes a simple, white outer envelope.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 AllNext »
Related Content
Comments
