Pulling Power

“We were just speaking about how boring our mail pieces are and how oftentimes we get people who want us to do four-color, fancy creative. This is the plainest, most stereotypical institutional survey, and it works,” says Rose Simmons, director of direct marketing at LWV.

That survey is LWV’s “National Opinion Survey,” which polls voters on their voting experiences and issues. For the nonpartisan political organization whose mission is to encourage informed and active participation in government through education and advocacy, the survey is a mission-appropriate device.