Pulling Power
Whether you're talking about acquisition or retention, here's why you should never underestimate direct mail for donor engagement.
But, how exactly did the idea come about?
The ‘war on voters’
Since 1999, LWV had used a standard, institutionalized acquisition package that had a decent ROI. But after testing a more expressive and urgent health care reform package that went gangbusters — but was limited in use due to its reference of a specific issue — LWV was looking for something that could acquire more gifts and more new donors.
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