Pulling Power

The campaign stands out for new donors because it strays a little from LWV’s typical mailings, which don’t normally utilize many engagement devices.

Targeted at progressive political advocacy lists, as well as co-ops and modeled environmental lists — essentially voters — the letter lays out the urgency of the concerns for voters and specifically tells recipients to: “Make your voice heard by completing and returning the enclosed National Opinion Survey” as well as support LWV with a donation.