Pulling Power
Whether you're talking about acquisition or retention, here's why you should never underestimate direct mail for donor engagement.
The survey comes with instructions and a reply device to make a donation as well, and the inserts focus on voter rights and ask recipients to take action by contacting legislators and joining LWV.
A follow-up appeal is mailed to those who don’t respond, with a “SECOND REQUEST: Immediate Response Requested” teaser.
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