Pulling Power

“People take that deadline to heart,” Simmons says. “I can’t tell you how many phone calls I will get saying, ‘It’s after the deadline, but can I still send in my responses to the survey?’”

Since 2010, besides testing out of the decal, LWV has tested several acquisition formats against this package, such as an old control in January and another retest of a brand-new package, taking out one of the two inserts and both inserts, testing a double carrier, and a No. 11 carrier with a yellow survey. But the National Opinion Survey “does double anything that we mail against it,” Natelson says.