Pulling Power

Strategy and results
LWV mails anywhere from 350,000 to 500,000 pieces of this control at a time, mailing the campaign seven times per fiscal year (July, August, September, January, February, May and June), and this acquisition package has been mailed more than 6.8 million times to date.

The original goal was to increase response and lower the cost per donor, which LWV did. Historically, its acquisition response rate had been around 0.65 percent to 0.75 percent. To date, the National Opinion Survey has generated an average response rate of 1.48 percent, bringing in more than $2.1 million for the organization at a $23.28 average gift, lowering the cost per donor in the process. And with a high response rate of 1.83 percent and low of 0.94 percent, it continues to be a winner.