Pulling Power
Whether you're talking about acquisition or retention, here's why you should never underestimate direct mail for donor engagement.
Support from the board
In order for LWV to lift that historically consistent 0.65 acquisition response rate, it needed the freedom to test. That’s not something that is always the case for organizations, with many limiting and even cutting acquisition budgets.
In fact, LWV significantly cut back on direct-mail acquisition immediately post-911, in addition to cutting the final acquisition effort in 2008-09 due to the economy, and learned its lesson.
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