Pulling Power

“We actually have real data that we can provide to [the board and senior leadership] so they can see what happens to your file when you reduce [acquisition],” Natelson says. “They can see the consequences and realize how important it is to the fundraising program.”

“We are very fortunate to have a board and senior leadership that truly understand and support the importance of acquisition and how that’s an investment in the future of building a strong base of support,” says Laura Zylstra, senior director of development at LWV. “We have support from the ground up to the top down in the organization.”