Pulling Power
Whether you're talking about acquisition or retention, here's why you should never underestimate direct mail for donor engagement.
“[Organizations] want to spend their money on art, but they should spend their money on having inserts that coordinate the messaging and also spend their time developing messaging,” she adds.
That’s exactly the strategy LWV utilizes in its National Opinion Survey acquisition control — one that continues to bring in new supporters and donors year in and year out.
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