Pulling Power
Whether you're talking about acquisition or retention, here's why you should never underestimate direct mail for donor engagement.
Objectives
Being a renewal campaign, its main goal is to retain donors and get them to give and participate. For 2013, MSPCA-Angell also wanted to maximize gross and net revenue, renew direct-mail and online donors at an acceptable cost per dollar raised, encourage multichannel giving, and cultivate and delight donors with a fun, uplifting special event.
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