Pulling Power
Creative
This control package, which has been mailed in different iterations for the past six years, includes four-color artwork on the No. 10 outer envelope as well as the brochure inside. It also includes a reply slip with a small brochure, a personalized letter and a reply envelope.
The OE displays a holiday tree branch with two ornaments hanging off the tree: a star-shaped ornament with a photo of a cat named Scout and a round ornament with the photo of Kisses the dog. It includes a teaser above the address window: “Make your pet shine on our 2013 Holiday Tree (It’s a wonderful way to help animals in need.) Details inside …” The first line (before the parentheses) is in larger, red type, with the second line in a smaller, green font, keeping in the holiday spirit.
