Pulling Power
Whether you're talking about acquisition or retention, here's why you should never underestimate direct mail for donor engagement.
The letter details that 100 percent of donations go to the MSPCA-Angell’s Pet Care Assistance program, which pays for veterinary care when an animal’s owner can’t afford it. It also shares the story of Kisses and other animals in need, includes a P.S. with a Nov. 29 deadline for ornaments, and provides a landing page — mspca.org/2013holidaytree — to get more information.
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