Pulse: Shopping for a Better World

The site’s co-founder, Mads Ellegaard, says it’s a simple way for consumers to help charitable causes while purchasing things like books and plane tickets. And it costs nothing for an organization to become a part of the site’s network of charities.

“Our purpose is that we want people to be in power and have an opportunity to make the world a better place whatever way they choose,” Ellegaard says. “They have the power to do this while shopping online, and it doesn’t cost them anything.”