Pulse: Shopping for a Better World

To become a charitable recipient of aGoodCause.com, Ellegaard says, a nonprofit can simply e-mail info@agoodcause.com to get the ball rolling. Interested retailers are encouraged to do the same.

Ellegaard founded the Scandinavia-based aGoodCause.com in 2004 after his mother suffered a stroke. He had been designing Internet solutions for some of the largest companies in Europe when it happened.