Puppies, Kittens or Seals?

The report shared the following tips, with comments:

1. Pick a cute puppy. Or kitten. "This isn’t the Charlie Brown Christmas Tree — looks matter."
2. Pick a sad puppy. Or kitten. "Happy animals are adorable – but sad animals are heartbreaking. I mean, who can resist those puppy dog eyes?"
3. Tell people there's a picture of a cute, sad puppy. Or kitten. "Make sure your subject line and alt text tells people they’re missing a really cute picture of a puppy. Or kitten. We suggest, 'Hey, look at this really cute, sad puppy!' or 'This cute puppy is cuter than your cute puppy.'"
4. Don't use too many pictures of a cute puppy. Or kitten. "One cute puppy grabs people’s attention. Two is a distraction."
5. If possible, don't use a cute, sad puppy. Or kitten. Use a seal. "Furry little seals trump everything."

To read this almost-too-cute-to-be-real report in full, click here.