Put All E-mails to Work for Your Organization

E-mail blasts that ask constituents for donations aren’t the only way organizations can use e-mail to advocate and fundraise. Another, perhaps less obvious, way is by including e-mail signatures in all the e-mails sent by your organization’s staff, a strategy discussed at great length by Nancy E. Schwartz, president of nonprofit marketing and communications firm Nancy Schwartz & Company, in her article “Nonprofits’ Most Missed Marketing Tool -- E-mail Signatures.”