Put All E-mails to Work for Your Organization

An e-mail signature is information that automatically is added to the end of an outgoing e-mail that typically includes the sender’s name, title, company or organization, and contact information. Schwartz calls it an “online business card with ‘callback’ abilities.”

“If your organization has 30 employees, each of whom sends 15 e-mails daily outside the organization, then (assuming 250 business days) that’s 112,500 business cards or ads distributed annually, at no cost. If you have 100 employees, that’s 375,000 cards or ads annually,” Schwartz writes.