Put All E-mails to Work for Your Organization

To create an effective e-mail signature line, Schwartz recommends organizations:

1. Keep it brief. A strong signature is about four to six lines long.

2. Include the employee’s name, title, the organization name, phone number and Web address. Other items that can be included are a tag line (a general one for the organization or for a special event or campaign) and basic graphical elements, like a line that separates the signature from the rest of the e-mail.