Put All E-mails to Work for Your Organization

If you’re trying to motivate clients to support a campaign or learn more about your organization, Schwartz recommends adding a one-liner like a quotation that epitomizes your organization’s mission, a call to action to contribute to a campaign, an issue-related tag line to promote support of an advocacy campaign, an announcement of new services or programs, or an invitation to a special event or to subscribe to your e-newsletter. Just remember to make sure the one-liner is up to date, Schwartz says.