Put some pop in your package with a well-crafted lift note.

By Jerry Huntsinger

And as you write, remember that you’re dealing with a beautiful paradox. The yellow lift note pretends to be a supplement to the letter. In reality, because your package is always scanned before it’s read and the lift note is always scanned first, it really is the lead-in for the letter. Think backwards.

4. Print a testimonial. Use a contributor who is enthusiastic about your charity. Or quote a series of five or six testimonial sentences, each from a different person and each in a different font, so they look like they came from real people.