Just Slightly Contrarian: Hey, Will You Give a Guy a Lift?
Put some pop in your package with a well-crafted lift note.
10. Upgrade active donors. If the lift note is personalized, give the donor a specific challenge, such as a specific dollar amount instead of a range. If it’s not personalized, then do the “this amount, or this amount, or even this amount” act.
11. Try using the cousin of the lift note. The little yellow, sticky Post-it® note. Tip it on the letter. Tip it on the reply device. Tip it on a reply envelope.
- Companies:
- Craver, Mathews, Smith & Co.
- People:
- Jerry Huntsinger
- Mathews
- Smith
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