Put some pop in your package with a well-crafted lift note.

By Jerry Huntsinger

For very high-level donors, personalize it. Then put it at the top of the letter. This absolutely guarantees that your letter will be read. For other donors, just print a message saying why it’s important that they read the letter.

And for prospects and donors for whom you can’t afford to spend so much money, simulate a Post-it note by printing it at an angle at the top of your letter. A cheap shot, yes, but it often tests out quite well.