Putting Donors at the Center of Your Thinking Can Cure an Ailing Fundraising Program

The new generation of donors demands choice and power. They get plenty of both from the commercial world. They increasingly demand the same from the nonprofits they support. If you can empower your donors, they will reward you. But if your accountants' need to make their jobs easy keeps you from empowering donors, you will generally end up with one or both of these problems: