Putting Donors at the Center of Your Thinking Can Cure an Ailing Fundraising Program

1. Weak fundraising, where your lack of specificity fails to motivate donors.
2. Misleading fundraising, where specificity of any kind can give a false impression of where their money is going.

In either case, your failure to empower your donors will cause them to seek other places to give. And sooner or later, they'll find nonprofits that have had their Malignant Accountants removed and are able to give donors choice.