Putting Donors at the Center of Your Thinking Can Cure an Ailing Fundraising Program
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Jeff Brooks
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Accountants are quick to point out the danger of giving donors power: Donors might overfund certain programs and leave others short of funds. That's a real possibility — one your organization needs to face. But who should help you solve it? Yes, your accountants. Accountants are generally smart people who can help you solve sticky problems such as this. Sadly, far too many of them have chosen an easy solution that locks out donors.
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