Putting Donors at the Center of Your Thinking Can Cure an Ailing Fundraising Program
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Jeff Brooks
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You need accountants who will bite the bullet and put the money where the donors want it. More and more donors are demanding this power.
Web Blockage
Go ahead. Visit any random nonprofit Web site and try to give online. Unless you happen to hit one of the rare sites that practices excellent online fundraising (there are a few), you'll find Web Blockage — things that make it hard for donors to donate:
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