Putting Donors at the Center of Your Thinking Can Cure an Ailing Fundraising Program

• Donation pages that have little or no info about the gift. (In essence, blank reply devices.)

• Ultra-long forms as the first step in giving.

• Unclear instructions.

• Gift engines that force donors to register even for the privilege of seeing the donation page.

Donation pages around the Web are a rogue's gallery of donation-stopping techno-follies like these and others. These Web Blockages are costing their owners revenue. Worse, they're failing to serve donors by making it hard for them to do what they came to you to do.