Putting Donors at the Center of Your Thinking Can Cure an Ailing Fundraising Program
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Jeff Brooks
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The record level of online giving that followed last December's tsunami disaster showed us that the Web is a maturing medium — and the medium of choice for a growing number of donors.
The time to make your Web site donor friendly is now. For the most part, that means using common sense. You have years of experience creating direct-mail reply devices that work. You know that each one needs to have these characteristics:
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