Putting Donors at the Center of Your Thinking Can Cure an Ailing Fundraising Program
- Complete and compelling description of the fundraising offer.
- Motivating, emotional language.
- Simplicity and clarity.
- Choices for the donor.
- Relevance to the donor.
A good start for a strong online giving page would be to make it work like a good paper reply device. And then make it better. Online reply devices are more flexible than the paper model, so why not make them even better? They can do nifty, donor-friendly things such as:
- People:
- Jeff Brooks
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