Putting Donors at the Center of Your Thinking Can Cure an Ailing Fundraising Program
By
Jeff Brooks
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
- Forms already filled out (assuming you know who's visiting that page).
- Gift arrays based on where the donor came from.
- Instant calculations of the impact of a gift.
Study your Web usage statistics. They will show you exactly where your Web Blockages are — the points at which donors abandon their attempts to give. (If your Web people won't give you the information, fire them.) Be willing to make meaningful changes to remove every source of blockage. This may require different kinds of programming. (If your Web people won't fix it, fire them.)
0 Comments
View Comments
- People:
- Jeff Brooks
Jeff Brooks
Author's page
Related Content
Comments