Putting Donors at the Center of Your Thinking Can Cure an Ailing Fundraising Program

Organizations with advanced NPNGS sometimes don't even want support from "deficient" donors. They come to believe that they can get new and "better" donors who will appreciate them at a deeper level.

The sad truth is, they inevitably learn that there are few donors willing to spend the time getting "up to speed." (Fortunately, that doesn't means they're unwilling to give their money!)