Putting Donors at the Center of Your Thinking Can Cure an Ailing Fundraising Program

This is typically done with little or no connection to what donors know, believe or expect. The results are predictable: puzzled, unmotivated donors who eventually migrate toward more accommodating places to invest their giving.

A donor-centered brand--one that puts the needs of donors at center-stage — is a powerful thing. The nonprofits that cure themselves of NPNGS and create donor-centered brands are the ones with the truly bright futures.