Putting to Profit

Earning the green might be as simple as getting donors on the green. Tom King’s book, “Going for the Green! An Insider’s Guide to Raising Money with Charity Golf,” explains the ins and outs of hosting golf fundraisers, which, he explains, are used to raise money for everything from cancer research to special education — to the tune of about $3 billion each year.

“While golf tournaments can be exhausting, time consuming, and fraught with risk, they can be downright satisfying and profitable if done right,” King writes. “Ultimately, a golf tournament may be the hardest work you’ll ever love.”

Throughout the book, King provides tips on when to start planning an event, how to attract players and recruit volunteers, the cost of hosting an event, when to schedule it and how to spice it up. He also looks at how to secure sponsors and how to make an event better each year.

“Going for the Green” also includes a slew of tip sheets, including a budget worksheet; a description of different tournament formats; 17 job descriptions for specific volunteers; a look at some quirky event formats; sample sponsorship levels; and a glossary of sidebar events to add interest.

“Follow the guidelines I’ve outlined in this book and you have a good chance at making a respectable amount of money and having a bunch of fun in the process,” King writes.

Emerson & Church, Publishers, $24.95.