Q-and-A With Award Winners

What were your greatest fundraising challenges? Getting people to relax and try new things. Fundraisers seem to be stuck in this mode of doing what works and forgetting to stick their heads up every so often.

What is the fundraising accomplishment you are most proud of? When The Leukemia & Lymphoma Society hired me in 2004, they claimed they wanted to raise $40 million by 2007. My team and I managed to reach that number a full year early, blowing away even my own most aggressive projections.