Q-and-A With Award Winners

What is the fundraising accomplishment you are most proud of? At Network for Good, we’re proud of Six Degrees [a social networking site where visitors can learn about and support the charities of celebrities and their friends, and fundraise for causes they care about], because it shows the power of putting fundraising in the hands of donors. I’m also pleased with Network for Good’s year-end e-mail appeal that cost next to nothing and raised $2 million in 10 days. In late December, my colleague Stacie Mann sent previous donors a history of all their donations to their favorite charities through our system and asked them to give again. The e-mail was absolutely no-frills, but it worked because it made giving convenient, fast and easy at a time of year when people were inclined to give but short on time. We’re proud of it because it shows fundraising doesn’t have to be glamorous, elaborate or expensive to work. It just has to suit the donor’s perspective.