Q-and-A With 'Brandraising' Author Sarah Durham

FS: Who is the target audience for your book? What goals can they hope to achieve through applying the principles described in the book?
SD: “Brandraising” was written primarily for executives; fundraising, outreach and communications staff at nonprofits; and for board members. The book lays out a simple framework and some basic principals that are easy to digest, then illustrates each with examples and suggests ways to implement them on your own. It also puts social-media channels like Facebook and Twitter in a context that should help nonprofits understand when/how to use them.