Q-and-A With 'Brandraising' Author Sarah Durham

Organizations that brandraise should find that communicating effectively gets easier — both internally and with target audiences — and costs less. By becoming more effective at communicating, fundraising and outreach results are easier to achieve.

FS: How did you develop and test the strategies that are discussed in the book?
SD: I founded [Big Duck] in 1994 and have been working with nonprofits of all sizes since then to help them communicate more effectively — usually so they can raise private dollars. For over a decade, we’ve studied best practices from the nonprofit sector and the marketing and communications worlds. Through our strategic and creative work for clients, we’ve developed and tested ways to apply these best practices. The book is the result of 15+ years of observation, trial, error, testing and monitoring outcomes.