Q-and-A With 'Brandraising' Author Sarah Durham

FS: Any examples of how an organization has successfully applied the themes in the book and achieved results?
SD: Yes, the book is full of specifics. One of my favorite examples is Parent Project Muscular Dystrophy, a grassroots organization Big Duck has been working with and helping brandraise for years. They’ve grown from a six-figure operating budget to raising over $5 million annually without exponentially growing their staff or spending buckets with outside consultants. Not only are they raising more money consistently, but their staff is clear how to manage day-to-day communications, and their community understands, respects and supports their great work.