Q-and-A With 'Brandraising' Author Sarah Durham
The brandraising model, on which the book was based, was developed specifically for nonprofits by Durham and her New York-based communications consulting firm Big Duck to assist them in advancing their fundraising, programs and advocacy goals through strengthened communications.
Durham, principal and founder of Big Duck, recently spoke with FundRaising Success about the concept of brandraising and the effect it can have on fundraising efforts.
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