Q-and-A With 'Brandraising' Author Sarah Durham

FundRaising Success: What is brandraising?
Sarah Durham: Brandraising is, at its core, an approach to communicating designed to help nonprofits get the most out of their limited resources.

Specifically, the book shows how nonprofit concepts like “vision” and “mission” are connected to marketing and branding concepts like “positioning” and “messaging.” It goes on to show how these elements (which are often developed in a vacuum or ignored entirely) can boost fundraising, outreach and advocacy work when used well in day-to-day communications channels (for instance, online or at events). It’s a primer [that] a fundraiser can use to understand other aspects of communications they might be less comfortable with (for instance, where Twitter fits in).