Q-and-A With 'Brandraising' Author Sarah Durham

Brandraising organizations develop fundraising strategies and materials that:

• are closely linked to the organization’s mission (making it easier to understand who they are);

• look and sound consistent (making it easier to connect the dots between different correspondence pieces); and

• take less time/money to develop (because they have a foundation to work with, rather than starting with a blank piece of paper each time).

Since nonprofit communications are often driven by the development team in smaller or mid-size organizations, brandraising can help these staff members spend less time worrying about how to get the e-newsletter done and more time actually connecting with donors.