Q-and-A With 'Brandraising' Author Sarah Durham

FS: Does an emphasis on brandraising, as opposed to specifically fundraising, indicate a shift in perspective/strategy in the nonprofit world?
SD: Wow, I love that question!

Many of the organizations I work with at Big Duck struggle with silos, and I hope this book will help shift the perspective around how to work collaboratively even as you manage your own turf. Here’s what I mean.