Q-and-A With 'Brandraising' Author Sarah Durham

If fundraising, programs, advocacy and executive staff agree on the big idea to be communicated and how to do that, a lot less time and money will be spent, and better results can be achieved, even as people manage their departments autonomously.

FS: What was the impetus for writing "Brandraising" and why now?
SD: Most nonprofits are staffed with smart, mission-driven people with experience in their issue or with fundraising, but rarely with marketing or communications backgrounds.