Q-and-A With 'Brandraising' Author Sarah Durham

My goal for “Brandraising” was to create a primer that helps people with limited marketing backgrounds understand what having an effective communications framework means, what it can achieve, and how to build one.

Now more than ever, people see that branding isn’t just “navel-gazing,” and that they need to be competitive and differentiated if they’re going to fundraise effectively during leaner times.