Q-and-A With Jo Sullivan

FS: What do you think was a key to your success at the ASPCA — namely, growing revenue more than 500 percent and launching the DRTV campaigns?

JS: I think it was setting forth on a twofold vision: First, commitment to making monthly giving the cornerstone of our development portfolio and doing everything we could to ensure that happened. In 1999, we had 8,000 monthly donors. Today, we have more than 140,000. That commitment and dedication to growth in that segment changed the face of our fundraising.