Q-and-A With Jo Sullivan

JS: Online, offline, between the lines! It's all about integration. The donor must not be in a silo — but elevated. Charities that tell their stories and build their need with true mass-market vision will survive. You can segment and analyze on the back end and make sure you have the customer service team you need to answer whatever that donor needs, but never forget to yell your story from the rooftops and put effort and excellence in all the channels you can open — donors will resonate and come with you.

FS: What advice can you share with others at nonprofits during these challenging times?