Q-and-A With Michael Kondratick, Director of Grassroots Advocacy, JDRF

JDRF is a reasonably large organization, so we made a decision to go with a dedicated short code, which increased our cost by at least a few thousand dollars, to get the infrastructure set up. But that's it. It's an investment that's been worth it for us. Our vendor worked with us to craft a pricing structure that made sense for JDRF to be able to make use of this dedicated short code to test the technology, to see if we can make a go of it and then build upon the equity we built up over the last six months, and now start to expand. So that's what we're going to do.